May 6, 2009

7:45 a.m. – 9:30 a.m.

Beach Cities Health District • Beach Cities Room/Basement level

$20 advanced registration and at the door

No sector of the economy has been hit harder in this recession than “small businesses”. Companies find it increasingly difficult attracting new customers while at the same time retaining the ones they have. Smartly directed marketing and advertising dollars are critical to remaining competitive.


The Redondo Beach Chamber of Commerce is holding a workshop designed to help local retail businesses and entrepreneurs develop a more integrated marketing strategy. This session will encompass a comprehensive mix of effective print advertising, internet strategy and creative video.

The event will review these advertising options and then
open the floor for questions and discussion:

Emcee—Tony Traven


Website—Joey Farrales


Culture Index



SEM Consultant
  • Introduction
  • Question & Answer
  • Follow-up discussion at end of session
  • Building for your target
  • Effective navigation elements
  • Search Engine Optimization
  • Web Design, Creation and Cost

Direct Marketing—Tony Washington


Creative Video—Hugh Malay


                Campaign Management


    Custom Video Productions

  • Identifying your target audience
  • Effective offer, copy and design
  • Tracking and measuring results
  • Campaign objectives
  • Costs
  • Professional production and image
  • Integrating into email and websites
  • Buying strategically
  • Costs

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